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5 Tips for Marketing Video Scripts That Sell

Making sales videos is an interesting combination of art and science. The artistic part lies in creating stimulating, yet subtle, visuals to stimulate your audience’s minds and also aid in getting your point across. The science lies in gearing your videos toward converting your audience into customers/clients/etc.

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Recreating KISSinsights with Gravity Forms and Thesis

Why pay $29 a month for something you can make for free yourself? In the very first ThesisReady.com video tutorial, I discuss the process of making your own on page survey forms with Gravity Forms and Thesis. The power of being able to collect concise feedback directly at the point in which customers and visitors interact with your site is incredibly powerful.

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Create a dynamic page listing widget

Hi Everyone! It’s been a while since my last tutorial, so here’s a quick bit of code I want to share, since I’ve found myself using it a lot. For sites that have a large number of pages setup hierarchically, adding them all to the drop-down menu doesn’t make sense. Same with just adding the [...]

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Improve Your Blog in 5 Minutes with ClickHeat

Note – This is the first article in a series about using data-driven methodologies to improve your site. Want to learn more about how data collection and testing can improve your bottom line? Contact me! I need better statistics. Now. As any serious Thesis blogger knows – good statistics matter. A lot. The problem is, [...]

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Targeting Users Based on Referrer to Increase Adsense Clicks

I spent a few days working on a client site this past week, and after spending a few days working through ways to increase conversions, I figured I would share one of the more interesting techniques I employed – displaying targeted content to visitors based on which site they visited from. There are a number [...]

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Smarter Thesis Hooks

Here’s a quick tip to keep your custom_functions.php file organized, by using smarter hooks. The Old Way When most people add new functions to Thesis they create a new function, and use add_action(‘thesis_hook_here’,'your_function_here’); This means works pretty well for a small number of hooks (say 10 or less, I find), but when developing custom skins, [...]

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Add Internet Explorer Stylesheets to Thesis

The bane of the Internet continues to be Internet Explorer. About a billion and one articles have been written about dealing with the problems that it creates and specific CSS level corrections to accommodate the weirdness, so I won’t discuss any of those. Instead, here’s a quick tip for adding a new IE only stylesheet [...]

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Add a Favicon to Your Thesis Blog

Today’s post is a quick one – add a custom favicon to your Thesis blog. A favicon is the little image you see in the url bar on some sites and also appears next to your site name when people bookmark your site. A good favicon can reenforce your brand and make it easy for [...]

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Keeping Your Thesis Install Upgrade Proof

When building for Thesis (or any WordPress theme, really) there is a lot to take into consideration in terms of “upgrade-a-bility.” Thesis handles this pretty well for the most part, by relegating any user changes to the /custom folder. From there, it’s just a matter of protecting you against yourself. I’m here to help. Images [...]

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Five 5 Minute Tricks to Keep Visitors Longer

1. Always Add Post Images The easiest way to improve the quality of your blog is to add post images. Headlines and images are the first thing a visitor will see when they land, and if either falls short, you can gaurantee they won’t stick around for very long. Copyblogger has a great post on [...]

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