This is just a quick follow up from my post last week about the [personal value proposition](http://thesisready.com/tutorial/understanding-the-personal-value-proposition/).
In light of the “Curebits stealing from 37signals” drama, someone wrote a post about [minimum viable values](http://thesash.me/minimum-viable-values) which I thought was interesting.
Due to the nature of the Internet, everything you do online stays with you forever. It’s pretty hard to cover your tracks, and when you screw up, news travels fast. This should heavily influence everyone as they think about their [Personal Value Proposition](http://thesisready.com/tutorial/understanding-the-personal-value-proposition/).
Actions speak louder than words, and now they stay with you forever. This obviously applies to businesses, but it applies to customers just as much, I think.
Nothing is private any more, and every interaction counts.
Over the years, I’ve had to deal with a few lunatics. People from whom I was just a means to an end for whatever sort of crazy happened to fill their head that day. While I’ve never personally gone as far as making those interactions public, many have. I think that’s going to start to be the norm in more and more cases.
Soon, making bone-headed decisions when interacting with a business will hurt the same way making bone-headed business decisions already does. The tables are turning and now everyone has to be on their best behavior.